INFLUENCER MARKETING
MANAGER
M/W/D
DAS ERWARTET DICH
Du arbeitest eng mit internen und externen Projektverantwortlichen zusammen und planst redaktionelle Inhalte eigenständig für alle Ehrmann Accounts. Mit kreativen Ideen und Strategien entwickelst du Social Media- und Influencer-Kampagnen, die überzeugen. Du tauchst in digitale Themen, Kunden und Zielgruppen ein und betreust innovative Influencer-Marketing-Projekte von der Konzeption bis zur Umsetzung. Zudem verantwortest du das Kampagnenbudget, berätst Kunden, steuerst Accounts und baust Unternehmensbeziehungen sowie Influencer-Netzwerke nachhaltig aus und pflegst sie kontinuierlich.
DEIN PROFIL
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Ein abgeschlossenes Studium oder gleichwertige Ausbildung im Bereich Marketing, Kommunikation oder Medienmanagement
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Mindestens 2 Jahre Erfahrung im Bereich Social Media / Influencer- Marketing
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Gespür für digitale Trends inkl. Verständnis für relevante KPIs im Online und Influencer Marketing
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Hohe Affinität zur Online-Welt, Social Media und zu digitalen Trends
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Kenntnisse im Ad-Manager TikTok & Meta wünschenswert
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Du hast Erfharungen in der Selektion und Zusammenarbeit mit Influencer-Agenturen
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Du verfügst über ausgezeichnete kommunikative Fähigkeiten in Kombination mit zielgruppenspezifischem Sprachgefühl
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Ausgeprägtes Kreations- und Kund*innenverständnis
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Du verfügst über ein popkulturelles Verständnis und informierst dich täglich über aktuelle Weltgeschehnisse
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Du fühlst dich neben der deutschen auch in der englischen Sprache vollkommen sicher
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Du arbeitest bereits mit KI-Programmen wie Chat GPT, Midjourney, Elevenlabs und Co.
UNSERE BENEFITS
Das neue Office in Babenhausen, Unterallgäu kann sich sehen lassen! In einem historischen Schloss und einem Schlossgarten werden wir einen top modernen Workspace erschaffen.
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MORE POSITIONS
This is what awaits you:
You develop creative content strategies that are perfectly tailored to target groups and trends and implement them with a keen eye for detail. Whether it's catchy headlines, captivating storyboards, or convincing social media captions – you always get your ideas straight to the point. At the same time, you confidently present your concepts to colleagues or external partners and work closely with account management to incorporate feedback in a targeted manner. With your experience in the food industry and your flair for words, you create content that has both a strategic and emotional impact.
This is what awaits you:
You'll be the central interface for social media marketing and advise stakeholders with your expertise. Working with the creative team, you'll develop creative approaches that surprise target audiences and leave a lasting impression. You'll regularly delve into new digital topics, customers, and target groups to deliver fresh ideas.
Whether large or small campaigns, you plan, manage, and support them from strategy to implementation. With an eye for detail, you ensure that performance marketing projects run successfully and that the optimal media mix is used based on target group, reach, and market analyses. You will manage performance monitoring, optimize campaigns, and create meaningful, compelling results reports.
This is what awaits you:
You'll regularly delve into new digital topics, customers, and target groups, bringing fresh ideas and concepts to the table. You'll develop innovative user experiences for all brands of the Ehrmann Group and implement digital projects across various media—from social media and animations to photography, video, and sometimes print. You'll also prepare exciting presentations, workshops, and pitches, ensuring that creative concepts are truly effective.
This is what awaits you:
You provide strategic advice, manage budgets, and serve as the central contact for stakeholders. You identify trends early, analyze them in the context of the market and brand, and use them to develop new potential, which you then implement and monitor. You lead pitches, present confidently, and take care of the onboarding and management of new social media accounts. You calculate and monitor offers with an eye on costs and success, while providing technical guidance to employees and external partners and monitoring social media advertising campaigns.
This is what awaits you:
You develop and implement content strategies, focusing on video and photo content. From planning to shooting to editing, you create high-quality content for marketing campaigns, social media, and digital channels. Thanks to market and topic research, you always keep an eye on current trends and topics. In close collaboration with account management, you implement feedback and optimize your work. You also actively interact with the community, cultivate relationships with influencers and partners, and impress with creative, powerful copy.
This is what awaits you:
You set brands in motion and bring creative ideas to life! With your keen sense for target audiences and visual storytelling, you develop innovative motion designs and create captivating content – from social media animations to video productions. Your strength lies in transforming creative concepts into visual experiences that inspire and convince. You conceive and design screen designs for social media and web projects, working closely with your team to seamlessly bring ideas from concept to implementation. At the same time, you are in demand in post-production to add the finishing touches to every project.